The Specialist vs The Generalist: Which Digital Marketing Career Path is Right for You?
Explore the pros and cons of becoming a niche expert or a full-stack marketer and which path aligns with different career goals.
About the Webinar
Are you curious about a career in digital marketing but don’t know where to start? Or maybe you’ve heard terms like “T-shaped marketer”, “specialist” or “generalist” and wonder what they mean. This webinar is here to break it all down in simple terms.
By the end of this session, you’ll know how to choose the career path that matches your goals and how to get globally recognized certifications to kickstart or grow your career.
What You Will Gain
This webinar is for marketers at all career stages—whether you’re starting out, changing directions, or aiming for leadership roles.
Attendees will learn:
- How specialists and generalists differ in responsibilities and career paths.
- The benefits and challenges of each path, with real-world examples.
- How shifts like AI-driven marketing create new opportunities.
- A practical guide to align your career goals with the right path.
Who Is This Webinar For?
- Marketing professionals seeking career clarity and certification.
- Recent graduates exploring opportunities in digital marketing.
- Business leaders looking to develop their team’s skills and expertise.
Put in your details below to register for the webinar
