Vava For Everyone

    The Brief

    Vava looked to gain more awareness and revenue as the brand was gradually gaining popularity but was not reflective in their revenue. Vava tasked Intense with coming up with a plan to increase awareness for the brand and generate sales.

    Our Approach

    We came up with the theme #VavaForEveryone to show that Vava had offerings for every lifestyle and should be the go-to furniture brand when purchasing furniture. We deployed across different touch points which included digital and traditional channels. They included:

    – TVC

    – Outdoor Ads

    – Digital Ads

    – Social Media Challenge

    The Result

    Vava gained more popularity and saw a huge increase in revenue as the campaign generated over twenty two million Impressions, over eighty thousand clicks and over one thousand conversions on their website in three months.

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