STANBIC IBTC
Case Study — Stanbic IBTC
How Intense Digital, in partnership with Noah’s Ark, helped bring Stanbic IBTC’s institutional repositioning to life on screen.
Client: Stanbic IBTC Duration: 6 Months Market: Nigeria Service: Campaign Strategy & TVC Production
[CREATIVE PLACEHOLDER: TVC hero video]
THE CLIENT
A financial institution, not just a bank
Stanbic IBTC is a full-suite financial institution offering banking, investments, insurance, pensions, and trade solutions across Nigeria, as a member of Standard Bank Group. With an interconnected suite of financial services, the brand needed its marketing to reflect that same coherence, rather than promoting each vertical as if it stood alone.
THE BRIEF
The key challenge was to strengthen Stanbic IBTC’s institutional positioning beyond individual products and services, while communicating its ability to support customers across different stages of their financial growth. The campaign needed to build stronger brand relevance, trust, and differentiation in a competitive financial market.
OUR APPROACH
We positioned Stanbic IBTC as a trusted financial partner built to support growth at every stage, rather than as just a provider of individual financial products. This was brought to life through a strong institutional campaign and TVC that showcased the different dimensions of growth and Stanbic IBTC’s role in enabling them.
THE BIG IDEA
Growth is never one-dimensional, so the institution enabling it can’t be either. The campaign platform positions Stanbic IBTC as an institution engineered for end-to-end financial growth, not a bank selling products in isolation.
Campaign Platform: “Built for Growth” Wherever you are in life or business, Stanbic IBTC has the right solutions to facilitate your kind of growth.
Scope of Work
- Campaign strategy and institutional brand positioning
- Creative development for the “Built for Growth” platform
- TVC production support in partnership with Noah’s Ark
- Radio spot scripting and production
- Key visual and subsidiary campaign extensions across International, Employee Value, Enterprise, Insurance, and Pension banking
Agency partnership note: This campaign was developed and delivered in partnership with Noah’s Ark, with Intense Digital supporting the delivery of the TVC and campaign extensions.
WHAT WE TRACKED
The campaign focused on reach, video views, engagement, brand awareness, and overall campaign visibility, with the aim of strengthening Stanbic IBTC’s institutional positioning and top-of-mind awareness.
CLIENT VOICE
“The client gave very positive feedback on the final video, with strong appreciation from the leadership team, including the CEO. The overall creative direction and execution were well received.” — Stanbic IBTC