HONEYWELL RELAUNCH
The Problem:
In response to customer feedback, the FMN group made improvements to its Noodles, Pasta, Semolina, and Wheat products and looked to drive an exciting campaign to capture attention, drive awareness and sales of the newly improved products
Our Approach:
Our creative idea of ‘You’ve Been Served’ was designed to let the audience know that the brand has listened to them and was here to serve them better by improving its products. The message was amplified using channels like Meta ads, Programmatic Ads, and tactics like Influencer recipe videos to show the audience the improvements on the new products.
The Results
CAMPAIGN METRICS | Achieved |
Impression Share | 68% |
Engagement Rate | 3.8% (Industry benchmark – 1.5%) |
HONEYWELL BAMBAMLALA CAMPAIGN
The Problem:
Honeywell sought to spark a fresh connection with consumers by reimagining its Bambamlala jingle and unveiling a newly designed noodle product. The challenge lay in crafting a creative and engaging campaign that would not only celebrate the brand’s heritage but also introduce the updated product in a compelling and memorable way.
The Strategy:
The strategy was broken down into three phases to create a gradual build-up of excitement. First, the TEASE phase used short video snippets, jingle teasers, and engaging social media visuals to pique interest. Then, the AMPLIFY phase unleashed the full campaign with the complete jingle, a main video, and extensive digital advertising. Finally, the ECHO phase maintained momentum through transition videos, influencer content, and ongoing social media engagement.
The Results
HONEYWELL BAMBAMLALA | |||
Impressions | Engagement | Views | |
Planned KPIs | 4,850,029 | 50,545 | 52,045 |
Achieved KPIs | 7,081,597 | 1,272,625 | 2,527,635 |
% Completion | 146% | 2518% | 4857% |
