Daily Trust Digital Transformation Project

    The Brief

    Our task was to initiate and execute strategic avenues for expanding Daily Trust’s business revenue through the implementation of digital transformation.

    Our Approach

    The Daily Trust digital transformation campaign employed a two-phased approach: first, a strategic phase involving:

    • Business assessment
    • Revenue generation planning
    • New media product development
    • Brand redesign; 

     

    followed by an implementation phase focused on 

    • Website optimization
    • Digital marketing training.

     

    All aimed at building a sustainable digital ecosystem and driving long-term growth.

    The Results

    CAMPAIGN METRICS

    Achieved

    Impression Share

    71%

    Engagement Rate

    4.1%

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