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Daily Trust Digital Transformation Project

The Brief

Our task was to initiate and execute strategic avenues for expanding Daily Trust’s business revenue through the implementation of digital transformation.

Our Approach

The Daily Trust digital transformation campaign employed a two-phased approach: first, a strategic phase involving:

  • Business assessment
  • Revenue generation planning
  • New media product development
  • Brand redesign; 

 

followed by an implementation phase focused on 

  • Website optimization
  • Digital marketing training.

 

All aimed at building a sustainable digital ecosystem and driving long-term growth.

The Results

CAMPAIGN METRICS

Achieved

Impression Share

71%

Engagement Rate

4.1%

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