Leadway Group Product Marketing Campaign

The Brief

Our goal was to drive leads and customer acquisition for selected products within the Leadway group (Auto insurance, Travel insurance, Term life plan and Target plan).

Our Approach

Using historical data and trends, we launched well-timed tactical campaigns to acquire customers using paid channels like Google display, Search, Performance Max, Meta ads, Twitter Ads, as well as organic content through SEO, social media content, and community engagement.

With deep understanding of our ideal customer and their journeys, we segmented our audience and created two conversion paths which led to our campaign success.

The Results