How to Market Investing as Lifestyle Choices for Gen Z
Learn strategies to position investing as lifestyle choices for Gen Z, blending financial growth with values like sustainability, freedom, and individuality to attract young investors.
About the Webinar
With platforms like Chaka and Cowrywise attracting 40% of African Gen Z, it’s clear that this generation is keen to explore financial opportunities. But only 1% of their financial transactions currently go toward investments, signaling a need for tailored strategies to help them embrace investing as part of their lifestyle.
This webinar will provide actionable insights and strategies to help you effectively position investments as lifestyle choices for Gen Z.
What You Will Gain
- Learn about the financial habits and attitudes of Gen Z, their preference for digital-first platforms, and their investment trends.
- Key insights from the latest research on how Gen Z approaches investing, their confidence levels, and the assets they prefer…
- Discover how to link investments to personal life goals, incorporate sustainability, and emphasize flexibility and customization.
- Learn how to engage Gen Z through social media, influencers, user-generated content, and community building.
Who Is This Webinar For?
- Marketing managers, CMOs, and product marketing professionals in the financial and asset management sectors.
- Financial advisors and consultants
- Business leaders in the investment space
