The Death of the MQL: Why CMOs Are Abandoning Lead Handoff Models
  • Emeka Num
  • Posted by Emeka Num
August 8, 2025

The Death of the MQL: Why CMOs Are Abandoning Lead Handoff Models...

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Startup team gathered around a table in a casual meeting room, discussing business strategy with laptops, charts, and digital tools in view.
  • Emeka Num
  • Posted by Emeka Num
July 27, 2025

Digital Business Strategy for FMCG: The Difference Between Growing and Surviving Growth...

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Students learning accounting principles and financial analysis for business courses, using textbooks and digital tools in a library—focused on entrepreneurship and digital strategy.
  • Emeka Num
  • Posted by Emeka Num
July 23, 2025

Why Most FMCG Digital Strategies Fail (and How to Get Yours Right)...

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Customer sampling an FMCG product in a retail store as part of a lead funnel strategy converting awareness into purchase.
  • Emeka Num
  • Posted by Emeka Num
July 21, 2025

Crafting Effective Lead Funnels for FMCG Products: From Awareness to Purchase FMCG...

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social-media-marketing-concept-marketing-with-applications
  • Emeka Num
  • Posted by Emeka Num
July 17, 2025

Optimising ROI with Geo-Targeted Mobile Ads for FMCG Brands in Nigeria Nigeria’s...

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isual showing Nigeria’s FMCG shift from shelves to TikTok—highlighting trends, tools, and strategies for staying relevant in 2025.
  • Emeka Num
  • Posted by Emeka Num
June 25, 2025

What Is FMCG Marketing and Why It’s Evolving Faster Than You Think...

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colleagues talking about Media Planning for FMCG Brands in Nigeria
  • Emeka Num
  • Posted by Emeka Num
June 24, 2025

How to Build a Media Plan That Works for FMCG Brands in...

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Financial Brands Are Using Data to Fuel Growth
  • Emeka Num
  • Posted by Emeka Num
June 17, 2025

How Financial Brands Are Using Data to Fuel Growth The finance sector...

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Data-Driven Digital Strategy in 2025
  • Emeka Num
  • Posted by Emeka Num
June 16, 2025

Why the New Attention Economy Demands a Data-Driven Shift There was a...

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Food Brand in a Competitive Food Market
  • Emeka Num
  • Posted by Emeka Num
May 25, 2025

Top 6 Marketing Strategies to Promote Your Food Brand in a Competitive...

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