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ROI Attribution Models: Which One Works Best for the Nigerian Market?
  • Isaac Olawole
  • Posted by Isaac Olawole
October 24, 2025
5 min read

ROI Attribution Models: Which One Works Best for the Nigerian Market?

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Two business professionals shaking hands after a successful B2B partnership deal
  • Isaac Olawole
  • Posted by Isaac Olawole
September 12, 2025

What Is B2B Marketing? Definition, Types, Trends and Strategies

What Is B2B Marketing? Definition, Types, Trends and Strategies Marketing isn’t just...

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  • Emeka Num
  • Posted by Emeka Num
August 31, 2025

The Anatomy of a High-Impact Marketing Dashboard: A CMO’s Guide to Revenue Clarity

The Anatomy of a High-Impact Marketing Dashboard: A CMO’s Guide to Revenue...

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How to Reverse-Engineer Your Revenue Target into an MQL Goal
  • Emeka Num
  • Posted by Emeka Num
August 22, 2025

How to Reverse-Engineer Your Revenue Target into an MQL Goal

How to Reverse-Engineer Your Revenue Target into an MQL Goal Most marketing...

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As a marketing leader, your role has fundamentally changed. For years, the core of marketing was defined by its most visible output:
  • Emeka Num
  • Posted by Emeka Num
August 12, 2025

The CMO's Guide: Moving Beyond Brand to Drive Measurable Growth

The CMO’s Guide: Moving Beyond Brand to Drive Measurable Growth As a...

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The Death of the MQL: Why CMOs Are Abandoning Lead Handoff Models
  • Emeka Num
  • Posted by Emeka Num
August 8, 2025

The Death of the MQL: Why CMOs Are Abandoning Lead Handoff Models

The Death of the MQL: Why CMOs Are Abandoning Lead Handoff Models...

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Startup team gathered around a table in a casual meeting room, discussing business strategy with laptops, charts, and digital tools in view.
  • Emeka Num
  • Posted by Emeka Num
July 27, 2025

FMCG Digital Strategy: Grow Your Brand or Get Left Behind

Digital Business Strategy for FMCG: The Difference Between Growing and Surviving Growth...

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