Understanding The Fintech Growth Funnel in Nigeria 

This e-book explores the key stages of growth for fintech companies in Nigeria, focusing on customer acquisition, retention, and revenue generation. The e-book delves into the unique challenges and opportunities in the Nigerian market, including regulatory hurdles, financial inclusion, and the role of mobile technology. It emphasizes the importance of adapting growth strategies to local market dynamics and using data-driven approaches to optimize the customer journey. The book provides valuable insights for fintech entrepreneurs and investors seeking to scale businesses and succeed in Nigeria’s rapidly growing financial technology sector.