Responsibility: Account Management
Reports directly to: Business Director
Reports indirectly to: Creative/Digital Director/Lead Strategist
Internal Relationships:
● Creative Team
● Strategy Team
● Finance Team
External Relationships:
● Brand Managers
● C-Level Executives
● Third party intermediaries
Identify, develop and manage high revenue accounts with maximum margin profitability within the products offered and billing sector. Develop and maintain relationships between the company and its customers; acting as the liaison between the company and art directors, content marketers, copywriters and/or partners/potential partners who are usually under contract with the company.
You'll be expected to stay abreast of current technological realities, and proactively incorporate them into your daily work.
Account Management
● Serve as the lead point of contact for all customer account management matters
● Manage and grow key customer relationships within existing accounts whilst
developing new business opportunities
● Provide Forecast and track key account metrics (e.g. monthly/quarterly sales
results and annual forecasts) for business performance
● Develop strategies for client advertising campaigns
● Devise and implement strategies for meeting account and revenue targets
● Plan and manage(monitor) major campaigns from start to finish
● Work with creative and digital team to deliver the creative required for the
execution of campaigns
● Ensure that key deliverables required for each account are delivered on time
and to specifications according to customer needs and objectives
● Attend client and status update meetings
● Liaise with client to ensure smooth running of account
● Managing a portfolio of accounts
● Report on activities and campaigns and Provide insights and recommendations
● Clearly communicate the progress of monthly/quarterly initiatives to internal
and external stakeholders
● Work with finance on media plan approval, vendor payments and client
invoicing
● Engage and work with vendors and influencers
● Build and maintain strong, long-lasting client relationships
● Prepare reports on account status
● Assist with challenging client requests or issue escalations as needed
Business Development
● Negotiate contracts and close agreements to maximize profits
● Collaborate with sales team to identify and grow opportunities within territory
● Collaborate with the sales team to prospect new customers and develop
proposals to convert them
● Develop new business with existing clients and/or identify areas of
improvement to meet sales quotas
● Sell a wide portfolio of traditional and digital advertising/marketing solutions
Required Qualifications
●University degree in any social science or Business related course, with minimum of second class
● A related Post graduate degree/Certification
Relevant Experience
● 5 years Business Development & Corporate Sales experience in an advertising Agency with strengths in digital marketing is required
● Creative approach for up-selling to existing client base and generating new
business
● In-depth knowledge of strategy and deployment in all aspects of marketing
especially digital which includes PPC, SEO, SEM, content creation, advertising,
social media marketing, Email marketing and analytics
● Account management skills
● Strong presentation skills and comfortable performing demonstrations
● Excellent Verbal and Written communication skills
● Ability to multitask effectively.
● Experience working with global brands, multinationals, FMCG etc).
Skills & Competencies
● Good negotiation/deal closing skills
● Excellent communication, interpersonal, and relationship-building skills
● Ability to work under pressure, strict timelines and no supervision
● Ability to multitask effectively.
● Communication [Oral & Written]
● Strategy and ideation
● Relationship management
● Leadership skills
● Sales and business development
● Customer service
● Strong presentation and development skills
● Project management skills
KPI
Client Satisfaction:
KPI: Client satisfaction scores based on feedback surveys or ratings after project
completion.
Revenue Generation:
KPI: Achievement of sales targets and growth in revenue from existing and new
clients.
Client Retention:
KPI: Percentage of clients retained over a specific period.
Project Management:
KPI: Timely completion of projects and campaigns within budget and scope.
Cross-Selling and Upselling:
KPI: Number of additional services or products sold to existing clients.
Communication and Relationship Building:
KPI: Feedback from clients on the account manager's communication skills and
relationship building.
