Digital Marketing Training

This two day Digital marketing training will teach you the fundamentals of development, planning, implementation and measurement of digital marketing strategies to help you increase awareness and sales of your business.

Our delivery style is simple and easy to understand. You do not need to be an IT expert to attend. This course has been specially designed to empower people interested in using digital marketing to grow their business or further their career.

How will you benefit?

  • You will learn how to develop a digital marketing strategy for your business.
  • Latest methods, techniques and tools for improving your organization’s marketing efforts.
  • Learn innovative strategies to gain competitive advantage for both your business and career.

Who should attend?

This digital marketing training is designed for anyone connected to a business who wants to use digital marketing to improve business performance.

  • Digital marketing executives in organisations.
  • Small business owners
  • Communication and marketing manager of brands.
  • Graduates looking to launch a career in Digital Marketing

Details

Date: 29th and 30th September, 2017
Venue: Intense, 9 Ibeju Lekki Street, Dolphin Estate, Ikoyi.
Time: 9am – 4pm
Fee: N65,000

Introduction to Digital Marketing
  • Key Concepts of Digital Marketing
  • Traditional v. Digital Marketing
  • The Opportunity of Digital Marketing
Search Engine Optimization (SEO)
  • Key SEO Concepts
  • Keyword Research & Selection
  • Search Results & Positioning
  • Content Updates & Layout
  • Benefits of Search Position
  • Meta Tags
  • Stakeholders in Search
  • SEO Site Map
  • Mechanics of Search
  • SEO Webmaster Tools
  • On-Page Optimisation
  • Off-Page Optimisation
  • The SEO Process
  • Inbound Links & Link Building
  • Customer Insights
  • Ranking
  • Analysis & Review
Search Engine Marketing (PPC) 
  • Key PPC Concepts
  • Strengths of Pay Per Click
  • Keyword Research
  • Display Networks
  • Google PPC
  • Research Tools
  • Keyword Selection
  • Conversion Metrics: CPA, CTR
  • Ad Copy
  • Bidding
  • Landing Pages
  • Analytics
  • Targeting
Email Marketing 
  • Key Email Marketing Concepts
  • Email Structure
  • Email Delivery
  • Email Systems
  • Scheduling
  • Email Design
  • Measurement
  • Key Terms & Metrics
  • Email Copy
Digital Display Advertising 
  • Key Digital Display Concepts
  • Benefits of Digital Display
  • Target Audience
  • Campaign Objectives
  • Ad Formats
  • Targeting
  • Tracking your Campaign
Social Media Marketing (Part 1) 
  • Key Social Media Concepts
  • Social Media Goals
  • LinkedIn
  • LinkedIn Company Page
  • Facebook Set Up
  • Facebook Business Page
  • Twitter Set Up
  • Twitter Profile
  • Twitter Engagement
  • LinkedIn Set Up
  • LinkedIn Profile
Social Media Marketing (Part 2) 
  • Facebook Advertising
  • Page Insights
  • LinkedIn Advertising
  • Promoted Tweets
  • Promoted Twitter Accounts
  • KPI Measures
  • Analytics
  • Reporting
  • Goals & Targeting
Strategy and Planning 
  • Key Strategy & Planning Concepts
  • First Steps
  • Setting Objectives
  • Situation Analysis
  • Target Audience
  • Information Gathering
  • Planning
  • Action Plan
  • Setting the Budget
  • Measurement

Number Of Applicants

Digital Marketing training in lagos

Course Attendees Will Receive

  • Flash drive and notepad.
  • Digital marketing certification.
  • Tea break and lunch.
  • 1 month support and guidance.
certSeal

Brands We've Trained