Target Audience

Target Audience: Knowing Who They are

Every business has the aim of attracting customers. When creating a product or service, there is usually a clear idea of who will be most likely to buy. However, not every business takes this research seriously, and that can result in a complicated marketing strategy. A Target Audience is a clearly defined, specific group of…

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Newsjacking

NewsJacking-Using trending news for your brand

Every day there’s some trending news, some funny, others not so much. However, once in a while, something trending can link so directly with your brand that you ought to seize the moment. This is called Newsjacking.  This is the art of injecting your brand into current trends. Recently, The Davido and Chioma “Assurance” trend…

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How to choose the right online advertising agency for your business

Choosing the right online advertising agency is crucial for your business success. You must select the right marketing agency that will not only understand your marketing needs but solve every of your marketing problems. So also deliver best results possible. In Nigeria, a lot of businesses are now incorporating digital marketing to their overall marketing…

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How to run an online business in Nigeria

It’s no news that the internet age has come to stay! You must have heard of people who make thousands and even millions from running an online business and you wonder how they do it— is it magic? Of course it’s not. It’s something you too can do if you’re ready to dedicate your time…

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Social media manager

5 Skills Every Social Media Manager Must Have

With a lot of businesses tapping into the potentials and benefits of social media comes a greater demand for social media managers.  Social media managers are representations of your business online. The general purpose of having one is to guide your organisation’s social media strategy, to boost visibility on social media and for customer engagement.…

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