How Brands Can Benefit From IGTV

How Brands Can Benefit From IGTV

You’ve seen how relevant video content are, it has gone beyond just a digital trend for today’s marketers and has become a powerful strategy. Trust Instagram to build on what works for users, first; videos are the most consumed content on the internet, and second; people are spending just as much time on Insta-stories as…

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Tech Startups

Intense Digital Hosts Capacity Building Event For Tech Startups

The event was a converging point for tech entrepreneurs to share knowledge,  collaborate for business, build friendships etc so as to birth  successful  tech  businesses  and  to grow  the  Nigerian technology  industry. Speakers at the event included Olufisayo Oludare of Advancio Interactive, an award winning Fin-tech start-up Ayo Akinola of Piggy Bank, a saving app…

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80/20 rule of social media

Using The 80/20 Rule On Social Media

There is the 80/20 rule to everything that concerns life. If you want to build a more productive life, there’s the 80/20 rule, if you want to save more, there’s the 80/20 rule. Now, if you want to get the most out of this social media thing; there’s the 80/20 rule! The first thing every…

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Mobile Apps

How To Build Your Own Mobile App

Self-building a Mobile App Most of the searches on the internet are “how-to” searches, people enjoy doing things themselves; especially when it is related to their work. Building a mobile app is usually something that is left for the guys who code, it comes off as a really special technical skill that takes special hands…

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How A Brand Should Communicate On Social Media In 2018

How A Brand Should Communicate On Social Media In 2018

How brand should communicate on Social Media in 2018 Communication is everything, it is the reason we have a relationship and the key thing that keeps it. It is one thing to communicate as a person and another thing to communicate as a brand. When it’s a brand, there’s so much consciousness that goes into…

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Digital Marketing Trends Of 2018

Digital Marketing Trends Of 2018

Top 5 Digital Marketing Trends of 2018 With Digital Marketing, one thing you can be sure about is new trends! Nothing stays the same for too long. It is a very active industry encompassing social media, SEO, PPC (Pay Per Click), content marketing and more. So much has been possible with every aspect of Digital Marketing…

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How The In My Feelings Challenge Went Viral

How The In My Feelings Challenge Went Viral

The #InMyFeelingsChallenge was a whole virus! Nobody expects something to go viral until it does. Who didn’t catch the In My Feelings virus? That would be no one because it spread exactly like a virus. It’s beginning to look like all Drake needs to do is breathe, and the whole world has gone crazy! He…

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Brand Personality

Brand Personality: How to create it.

In social circles, people with great personalities thrive and so is the same in business. A Brand personality are a set of human traits or characteristics that consumers can relate to. A brand with a fully formed personality can leverage that built up equity in their brand messaging.  They can get people to relate better…

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Target Audience

Target Audience: Knowing Who They are

Every business has the aim of attracting customers. When creating a product or service, there is usually a clear idea of who will be most likely to buy. However, not every business takes this research seriously, and that can result in a complicated marketing strategy. A Target Audience is a clearly defined, specific group of…

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Newsjacking

NewsJacking-Using trending news for your brand

Every day there’s some trending news, some funny, others not so much. However, once in a while, something trending can link so directly with your brand that you ought to seize the moment. This is called Newsjacking.  This is the art of injecting your brand into current trends. Recently, The Davido and Chioma “Assurance” trend…

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