About the Webinar
The microfinance niche is growing rapidly across the world, and competition is becoming fierce. If you’re a marketer in the microfinance space and you’re struggling to crack the code on growth, you’re not alone. Have you ever looked at high-performing institutions like Kuda, or other leading microfinance banks, and wondered how they’ve mastered customer acquisition and retention?Â
By the end of this session, you’ll learn how to develop a working customer acquisition strategy, as well as a working method of big microfinance banks like kuda, and marketing agencies like intense uses in retaining customers.
What You Will Gain
This webinar is designed for decision-makers and marketing leaders in the microfinance sector—CMOs, growth heads, marketing managers, and key team members looking to drive growth and innovation.
Attendees will learn:
- Effective Customer Acquisition: Proven strategies to attract new microfinance clients while optimizing costs.
- Retention Tactics That Work: Innovative approaches to keep customers engaged and loyal, driving long-term relationships.
- Maximizing ROI with Data: Data-driven insights can improve marketing effectiveness and boost profitability.
- Overcoming Industry Challenges: Understand how to navigate common microfinance hurdles such as accessibility, trust, and competition.
- Emerging Opportunities: Explore how trends like AI and predictive analytics are reshaping acquisition and retention strategies in microfinance.
Who Is This Webinar For?
- Marketing Professionals in Microfinance: Those looking to enhance their skills in acquisition, retention, and ROI strategies tailored to the microfinance sector.
- Microfinance Industry Leaders: Decision-makers aiming to equip their teams with cutting-edge growth strategies to drive sustainable success.
- Emerging Marketers and Analysts: Individuals eager to explore career opportunities and gain expertise in data-driven growth within microfinance.
- Marketers from Any Industry: Professionals from any field seeking valuable insights that can be adapted to their own marketing strategies.
Meet our speakers
Guest Bio : Olatunji Olumide David is a seasoned Product and Growth Marketer with over 8 years of experience driving growth for tech-enabled businesses in the B2B, B2C, and D2C sectors. He has successfully executed high-impact digital marketing strategies for renowned companies like Kuda Technologies, Maplerad, Lendigo, and Kyshi, specializing in quality customer acquisition, activation, and retention. Olumide’s expertise spans paid media buying, search engine & app store optimization, sales funnel development, lifecycle messaging, content, and email marketing.Â
Host Bio :Â Misan Arenyeka is a skilled Growth Marketing and Digital Strategy professional with over six years of experience driving customer acquisition, retention, and revenue growth for brands like Aleph Holding, First Bank of Nigeria, and Boomplay. Specializing in Product Marketing, SEO, and Marketing Analytics, he holds an MSc in Digital Marketing from the University of Salford and certifications in AI Product Management and Growth Hacking, showcasing his commitment to innovation and excellence in the digital marketing space.