2018 holds a lot of secrets, but one thing’s for sure, there will be a lot of changes that brands and digital marketers will have to be aware of to make appropriate changes. Here’s some trends you can expect to see in what proves to be an exciting 2018.
- Facebook stories have become a mainstay in 2017 and will even do more next year. Due to the 24 hour nature of stories, it’s always a blink and you’ll miss it opportunity that gets people rushing to view the content in the available window. 2018 will be another great year for stories.
- Influencer Marketing will continue it’s reign- Although a greater number of social media users have become aware when an influencer (maybe celebrity or otherwise) is plugging a product, still it can be viable. In 2018, brands will look to establish longer lasting relationships with influencers and honesty is a word that will ring true, if you say we should buy this, then you better be using it, showing us how you are using it and not just one post. Micro Influencing will also continue to be an option. Brands no longer have to get big budget celebrities for every project. They can partner with micro-influencers, who are more affordable, have more time and will absolutely jump at the chance to work with big brands.
- Video remains King- Nowadays, attention spans are so low that video has become the best way to pass messages. Not just any video though, make sure to capture their attention in the first 3 seconds. Using live is a way great and unexpectedly exciting content has been created. All the major social media platforms have invested in video because they know that it has become the foundation of their business and growth.
- Employees as extension of brands: Social Media has allowed cheerleading for brands to be done by the employees themselves. Putting a face and a genuine story has become a valuable asset in an age where people can spot the real from fake.