Top 5 Digital Marketing Trends of 2018
With Digital Marketing, one thing you can be sure about is new trends! Nothing stays the same for too long. It is a very active industry encompassing social media, SEO, PPC (Pay Per Click), content marketing and more. So much has been possible with every aspect of Digital Marketing over the years, it only gets more interesting.
The latest trends would have been thought to be mere fiction if they were mentioned some years ago, they are here now and it’s what we all have to take in.
The Top 5 Digital Marketing Trends Of 2018:
Artificial Intelligence – AI
The age where machines would take over human tasks is finally here, the age we all feared. Artificial Intelligence has been around for a long time, going through series of tests from all the great giants of technology. It is here now and it is proven to be the future of technology.
Artificial Intelligence now plays a crucial role in the marketing process, analyzing customer behavior with the smart collection of data from social platforms and blogs to help businesses understand how users and customers find their product and services. AI works greatly with the data available online and that is enough data to carry out just about any mental and analytic task.
Customer service is one part of business AI is dominating, studies show that it is far better for customer interaction than humans because it is fast, never gets tired of answering the same questions, it keeps every record of past conversations so you don’t have to go over your questions again. Not a lot of businesses have plunged into AI, but according to Gartner, by 2020, 85% of customer interactions will be managed without the need for a human.
2. Programmatic Advertising
We are already very used to Ads all over the internet, Programmatic advertising is the automation of Ads using AI. This is here to make the placement of ads easier; targeting audiences more specifically. With this trend, campaigns will be more successful than before, reaching the set goal and reducing costs for users.
Because Digital Marketing is all about people, Chatbots are a much needed trend. They are an AI-based technology that uses instant messaging format to chat with customers/page visitors in real time; day and night.
Chatbots are programmed softwares on your website or messaging apps. They are designed to use every available information of your business, to satisfactorily interact and deliver customer service even better than humans. The fact that they give very prompt and accurate answers without losing patience, have made them the customer’s choice.
They are virtual assistant that offer satisfactory customer service in the way that humans would, only that they are machines, so they are faster and better. By 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.
Uber is one business that uses Chatbots on their platform to communicate with customers. It makes it easy for them to hire cars even on Facebook Messenger. Interacting with Chatbots, passengers can use the menu to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.
Videos are the most widely consumed content on the internet, they are more intriguing and definitely do a lot better than pictures. According to Forrester, one minute of video is equal to 1.8 million words.
YouTube used to be the only social network people run to for quality videos, but right now in 2018, videos are the most preferred content across all social networks, doing way better than texts and pictures.
As seen on Forbes:
- According to YouTube, mobile video consumption grows by 100% every year.
- Video is projected to claim more than 80% of all web traffic by 2019.
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- 90% of customers report that product videos help them make purchasing decisions.
- 64% of customers are more likely to buy a product online after watching a video about it.
Live videos is another another big and very appreciated type of content. Since the introduction of Live streams on Instagram and Facebook, brands have dedicated specific topics or content to their live streams. Like Interviews, Q&A’s, courses and more.
According to Livestream, 80% of people would rather watch live video from a brand than read a blog, and 82% prefer live video over social posts.
5. Social Media Stories
The “Stories” feature was introduced in November 2017 first by Instagram who copied Snapchat’s “My Story”. The world has grown and adjusted to Social Media Stories that, it is one of the things we look out for when we on Social networks.
The catch with Stories, is that it disappears after 24 hours. It’s the place to stay engaging; knowing that you are not messing up your feeds and your posts will disappear by the next day. But it’s a lot ,ore than that now, Social Media Stories is just as important as your feeds and it gets just as creative! leaving the audience looking forward to the next posts from you.
It was a success right in the first year of it’s Introduction by Instagram; hitting 300 million daily active users.
Conclusion: The best content always wins. Digital Marketing is really nothing witho ut content so seeing the trends that are working and coming up with creative strategies to use them; is a rewarding step.