You got a website for your business, congratulations. That’s just the start of it, because at the same time your website went live, so did a million others. How do you stand out? What sets you apart when people are searching for what it is they can find on your website? The answer is SEO. Search Engine Optimization is Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine. It’s organic, natural and has to be earned. Don’t feel overwhelmed, we’ve got you covered with these ten ways you can get your SEO ranking higher and your web magic visible for the world to see.
1) Focus on user experience:
Search engines are constantly monitoring your website for key user experience. The overall satisfaction of users on your website is what really determines how high your site will rank. Most times SEO plans consist of doing everything to make search engines happy, keeping an eye on algorithms and following changes but what it really boils down to is the visitor. While you are spending time thinking about what the machines (search engine bots) think, you forget to focus on the visitors, who ultimately determine if your site is actually a pleasurable place to visit. These search engines are constantly tweaked and improved upon by the genius engineers to give users more of what they want and less of what they don’t want. There are two things that can guarantee users will come back and that’s speed and clarity. Make sure your site load speed is fast so it’s a good idea to compress images , streamline code and get dedicated fast servers. Secondly make sure you are clear with your content, don’t waste their time and take them to different parts of your site without fulfilling their goals, keep it short and sweet.
(2)Use Google analytics & search console
Search console allows you to find out what you’re ranking for and who is linking to you while analytics helps with the figures of your visitors and what pages they visit. This information is vital as it allows you to gather important data and understand exactly where your traffic is coming from. Why do you want to know this? So you can tailor content to these sources and further improve the performance of your website in the future.
Keywords are words in your content that make it possible for people to find you on search engines. Once you understand what words people are searching for, you can then better prepare your content with those words, so that when they search those words, your website comes up in search engines
Getting your website found in Nigeria means you must research keywords. You can use tools such as the Google keyword planner and Bing keyword planner, you can then tailor the keywords to specific content or web pages to ensure you get the best audience
4) Great content
Now let’s move from the technical to the creative aspects of SEO. Content is a great way to rank, not just any content, high quality content rich with images and video. Social media, paid ads and other channels of digital marketing make it possible for people to find your content and engage with it, because your content is only effective when it has active engagement. Content must always be relevant so that no matter when it is found so it will always be current and generate traffic.
(5)Engage and encourage online reviews:
As I mentioned earlier, engagement is what makes your content efforts worthwhile. Always and politely ask your customers to leave reviews when they are happy with your services. Reviews are a great way of convincing new prospects about what you offer. Make sure to respond quickly for both good and bad reviews in order to be seen as credible and have your website rank higher.
(6)Reach out to relevant blogs and websites
Once you have created content, search for blogs or websites that will be great hosts for it and try to get it on there. Backlinks are also very important, backlinks are links directed towards your website. The number of backlinks is an indication of the popularity of that website but always make sure the links are not manipulated. Search engines know how to find sites using bought backlinks to rank higher,as they calculate the relevance of every link to your site and only give you a high ranking when it is determined that the site linking back to yours is also related to the content on yours, such a link is called a quality backlink.
(7)Social media presence
If you want your website to rank higher, it’s wise to set up social media and build a presence by updating regularly. Provide contact details, links to your web address and keep them updated with your blog content or other relevant content from the web. Also sharing and engaging with other profiles, adding sharing icons to your content and site to make it easy for visitors to share your contents.
Most people nowadays browse with their mobile phones, having your site optimised allows take advantage of that opportunity. So how do you make your website mobile friendly? Reduce the text, make it more visual, use a mobile responsive design when developing it, use loud and visible call to actions. Make your contact details easy to find and if you must use forms for lead generation, make it as short as possible.
(9)Become an Authority
In whatever field you are in, strive to become an influential voice. The more authoritative you are, the more backlinks and recommendations you have. These goodies make your website rank higher as search engines see you as being useful. Search for all your content online and claim it. Set up a Google+ profile and use the authorship feature.
(10)Look at the competition
If you really want your website to have a high ranking, it’s only natural to check out the sites in the spot you want to make it to. Put in the keywords that are relevant to your site and business and start from there, check out what the sites on the first page are doing that you feel sets them apart, check out competitors in your actual product or service space and then ask yourself, if you were online looking for a product or service whose profile would impress you more, yours or theirs? From this answer you can know what you are doing right or wrong.
Every webmaster that builds a website wants it to be found easily and not relegated to the dark corners of the web because what’s the fun in that. Follow these ten rules and you should be ranking higher much faster than you would if you only followed it half heartedly. Also most importantly remember, SEO is a continuous process that should be ingrained into the daily activities of your digital strategy and this is an organic process that pays off the work you put in.