There is the 80/20 rule to everything that concerns life. If you want to build a more productive life, there’s the 80/20 rule, if you want to save more, there’s the 80/20 rule. Now, if you want to get the most out of this social media thing; there’s the 80/20 rule!
The first thing every marketer or business has to understand, is that there are rules to follow, rules that actually work. Every one has content, so much to give; but how much of these content do your viewers want to see?
The 80/20 rule grew out of a concept called “permission marketing”, it was outlined by Seth Godin some 10 years ago. According to him, “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing.”
The thing is, consumers are powerful, all you need to know is that they have all the power to look straight at your marketing and completely ignore it. At all times, what works; is using the techniques that buys their interest within the first few seconds of reaching them.
What is the 80/20 Rule
The 80/20 then, is the cardinal rule of social media marketing. It states that 80% of your social media posts should inform, educate, and entertain your audience, while only 20% should directly promote your business.
It’s established that you are in business to make some profit and that means promoting your business is just as important as educating and entertaining your audience, but you are not in business for you. You are only around fro the people who are going to buy from you, that’s the rule that states that you focus more time and creativity, educating, informing and educating and entertaining your audience.
Let people come to you because they’ve seen that you are valuable to them, the way to do this, is to constantly be a platform where they learn from. Sales come when you’ve built trust.
Today’s marketers call this rule “adding value”, giving something away to build a reputable relationship with your audience.
Don’t forget, 80% of your posts/social media content, should inform, educate and entertain your audience, while only 20% should promote your business.