The concept of Social Media Marketing constantly eludes a lot of Nigerian businesses, so much so — they don’t even understand the importance of regularly updating their social media accounts and engaging their fans on a daily basis.
Social media marketing is not very different from traditional marketing. In the real world, most people have offices and shops. When you advertise on billboards, fliers and radio, what you really want to do is get people to notice what you sell and get them to call you on the phone to make an enquiry so you can talk to them and convince them to visit your store to buy your goods or services. In the digital world, your website is your shop where you showcase everything you offer and social media channels like Facebook and Twitter are the platforms you use to advertise and direct people to your website.
The benefits of social media marketing for your business are numerous, but top on the list is increasing sales and adding new customers. Here are 5 other reasons why you should care about social media marketing:
Global reach (everybody in the world can find your business)
Affordable and cost effective (compared to traditional advertising)
Build a loyal fan base/community
Collect information and build a database
Measure your performance
- Increased Brand Recognition: Every opportunity you have tospread your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s content and voice to be heard. This is important because it makes it easier and more accessible for new customers while also making you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling on it in a newsfeed. Or, a customer might become better acquainted with your brand after seeing your presence on multiple networks.
- Richer Customer Experiences.Social media is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. If a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
- More Opportunities to Convert.Every post you make on your social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers and old customers. You’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a new customer.
Not sounding like such a terrible idea now is it?
To succeed on social media, the first thing you need to do is conduct a social media audit. An audit would show you which social media channels to use. You don’t have to be on every social media platform because new platforms spring up all the time. Start with one to three platforms that your target audience uses regularly; maybe Facebook and Twitter. The audit would figure out what kind of content would attract potential customers, engage them, and convert them into paying customers who will become loyal ambassadors helping you win new customers by spreading the word about your services.
If you currently fall in the class of businesses who have not been paying attention or simply don’t know how to begin to fix your social media problems – the answer is clear, get an expert on board. Hire someone or a team of people who will dedicate their time to making your social media strategies perform better. Every second you waste is a potential new customer wasted.
To make life easier for you, we will help you audit your social media profiles and point out changes that need to be made at no cost to you. Yes you read right, get a FREE SOCIAL MEDIA AUDIT and get on the right track for Social media marketing by clicking the button below.