Why is Search Engine Optimization (SEO) Important?
SEO helps place your business in front of people that need your services ahead of your competitors. According to the Pew Internet Project, 91% of consumers use search engines to find information online. If you want to reach these potential customers, you need to show up in the search results. Most searchers never go to the second page of search results. What page is your business on in the search results when you type in a phrase you’d like to be found for?
SEO is still one of the most cost-effective forms of internet marketing. The investment you make can pay dividends long into the future. Your competitors are working on their search engine visibility every day, making it more difficult for customers to find you.