Why is Search Engine Optimization (SEO) Important?

SEO helps place your business in front of people that need your services ahead of your competitors. According to the Pew Internet Project, 91% of consumers use search engines to find information online. If you want to reach these potential customers, you need to show up in the search results. Most searchers never go to the second page of search results. What page is your business on in the search results when you type in a phrase you’d like to be found for?

SEO is still one of the most cost-effective forms of internet marketing. The investment you make can pay dividends long into the future. Your competitors are working on their search engine visibility every day, making it more difficult for customers to find you.

search engine optimization


Whether you’re a start-up, or a multi-billion naira enterprise, the basic process of SEO is the same. The phases are usually Research and Strategy phases: learning about the company, its competitors, the industry as a whole, and identifying opportunities. The Execution phase is an ongoing monthly or quarterly cycle.



Competitor Analysis

Using tools like SEMRush, ahrefs, and lots of hands-on research, we conduct a thorough examination of your top competitors to identify their current strategies.

Internal Site Analysis

This includes a technical site audit, a content gap analysis, and an examination of your information architecture (IA) and user experience (UX).

Keyword Research

Target keywords evolve from 3 areas: the Competitor Analysis, Google search data, and internal knowledge of the business or the industry.



Keyword Strategy

After collecting keyword ideas, we weed out bad matches and reduce the list down to the ones that best match your company and goals. These keywords will determine the plan

Onsite Optimization Plan

By matching the final keyword list with the Site Analysis, we can identify which pages should be optimized for which keyword and what pages need to be created to fill content gaps.

Content Plan

We’ll propose topics for blog posts and other types of content that should be added to help visitors in each stage of the buying cycle.



Off-page Optimization

Off-page optimization is the art of getting other websites to link to you. The best way to build links naturally is to create fantastic content that people want to share and link to.

On-site Optimization

This is the science of changing a page to get favorable results from search engines. We’ll optimize the front and back-ends of your pages around your target keywords.


We can write content on a monthly or quarterly basis for you, depending on your content schedule and how technical your company or industry is.

Let us design your SEO Strategy

search engine optimization