First monie is an innovative solution from First Bank that allows customers to make financial and other value added transactions on their mobile phones and other smart devices.
First Bank was about to launch First monie and they needed to get the word out in the most practical way possible. First Bank not only needed people to know about the ground breaking product, they also needed to teach people how to use it. Intense was called upon to help spread the word on Social Media by creating engagement.
Our expert copy writers at Intense got to work and came up with social media messages that focused on using popular influencers to show how First Monie helped in their day to day transactions. The strategy was to help customers learn about First Monie from their friends and not through advertising. Influencers First Monie accounts were funded and they made basic transactions like airtime purchases, bill payments and sending cash to loved ones.
This in turn led to the influencers’ sharing their real time experiences of First Monie with their family and friends. Fans on social media inquired about First Monie because the word of mouth strategy adopted created trust and confidence among the online audience.
The First Monie application received thousands of downloads on various app stores.