Social Media For Business – Training Workshop

This two day Social Media for Business masterclass will equip you with the knowledge and tools you need to use social media to drive your business.

Our delivery style is simple and easy to understand, you do not need to be an IT expert to attend. This course has been specially designed to empower people interested in using social media to grow their business.


How will you benefit?

  • You will learn how to create a social media strategy for your business.
  • Create and share content effectively.
  • Grow your online community.
  • Attract potential customers and turn them into paying clients.
  • Delight new customers and turn them into ambassadors of your brand.
  • International certification and listing as hootsuite certified professional.


Who Should Attend?

This masterclass course is designed for anyone connected to a business who wants to use social media as a tool to improve business performance.

  • Small Business Owners.
  • Social Media Managers in large organizations.
  • Communication and marketing managers of brands.



Date: 23rd and 24th September, 2016.

Venue: Intense, 9A Ibeju Lekki Street, Dolphin Estate, Ikoyi.

Time: 9am-4pm daily

Fee: NGN 48,500

Introduction to social networks

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Youtube

Social media for organizations

  • Why is social media important to businesses
  • How customers use social media
  • Marketing your business
  • Boost your customer service
  • Widen your sales funnel
  • Get valuable product feedback

Social Media Strategy

  • Value of a social media strategy
  • Components and best practices
  • Conducting a social media audit
  • Setting objectives, KPI’s & key supporting messages
  • Specifying board persona and voice

Social Selling

  • Fundamentals of social selling
  • How to boost your sales performance with social selling
  • Improving your social media profiles
  • Listening and monitoring prospects

Content creation and distribution

  • Creating a content strategy
  • Creating a content calendar and using it effectively
  • Content curation for social media
  • Best practices for sharing content

Growing your online community

  • Community building philosophy and approach
  • Engaging with your social media community
  • Growing your social media audience and community
  • Building your community using Facebook, Twitter & LinkedIn

Hootsuite certified professional exam.

  • Get Certified