About Mlotto

MLotto an innovative online lottery games platform just launched and needed to acquire registrations from existing and new lottery players in Nigeria.

Project Goals

To grow registered users on the Mlotto web platform by 50,000 in 6 months.

Our Solution

We used a social media influencers, display ads through programmatic platforms like Eskimi, Facebook ads, press releases and Email marketing to create a heavy buzz about Mlotto.

The Results

Registered users on the Mlotto platform grew from less than 100 to over 65,000 in less than 4 months.