How to become an effective Digital Marketing professional in Nigeria

How to become an effective Digital Marketing professional in Nigeria

Without a doubt, the digital revolution is here to stay in Nigeria. The world is becoming digitized, numbers are growing daily. Gone are the days when marketing managers only adopt traditional marketing techniques to promote their products as well as grow their business.

Digital marketing in Nigeria has grown from being nonexistent, to adoption and now businesses and individuals are beginning to see it as a necessity. The demand for professionals with experience in this field is on the rise. If you are thinking of becoming a digital marketing professional in Nigeria, there is no better time than this. According to Jesse Soleil, the vice president of EVP Digital of Porter Novelli, the digital marketing space in Nigeria is projected to hit $10billion mark from his present value of $2million by 2020.

Nigerian business owners and entrepreneurs now embrace digital media as a means of promoting and increasing brand value. It is only right for these companies and industries to grab a hold of this opportunity and give their brand more awareness than ever before. To succeed with this, companies and industries are now looking to hire qualified digital marketing professionals that have the necessary skills and experience.

Digital marketing professionals are responsible for executing marketing campaigns on digital channels such as email, website, mobile, and social media to build awareness, provide information to prospects, and drive lead conversion. It goes without saying that digital marketing professionals are expected to be results driven, analytical and dynamic. There is no one size-fits-all method to becoming a guru in the digital marketing sphere. However, to become an expert will definitely require your time and lot of effort. We’ve compiled list of things necessary to become an effective digital marketing professional in Nigeria.


  1. Equip yourself with the right information and digital tools

The digital world is ever evolving and it’s easy to get lost in the scheme of things. The industry is not only fast growing but it is highly competitive. For a worthy career in this field, you must have the willingness to learn. Stay on top of industry news by following major digital marketing sites and influential people on social media. For example, Google, Facebook and Twitter regularly tweak their platforms and algorithms, if you fail to keep up with these changes, your campaigns could be affected and you may not be able to meet up with your deliverables. You’re in for a bumpy ride if you don’t keep on top of the latest changes. Indeed, this industry requires passion and a desire to succeed.

Some recommendations on websites to get latest digital marketing information are –

Moz, Search Engine Land, Social Media Examiner, Smart insights, Hubspot, Marketing land, Content marketing Institute and digital marketing institute.

Information is key and getting it wrong can affect your output and the outcome in terms of conversion. A good digital marketing professional should be accustomed with content marketing, search engine optimization, paid advertising, social media marketing, web analytics, mobile marketing, email marketing, retargeting and marketing automation.


  1. Network and connect with thought leaders in the industry

No one is an island of knowledge; there are people more knowledgeable and talented than you are within the industry. These are the people you need to meet with, connect and learn from them. They are people whose trusted advice you can trust when you the need arises, you can also ask for their help.

It’s always a good idea to tap from their knowledge and add to yours. Also, building relationships with these thought leaders allows you access to opportunities that otherwise you might not have. You should attend seminars, industry meet-ups and trainings that will help improve your skills. While doing so don’t forget to nurture your relationships with other digital marketers.


  1. Build your personal brand

Whilst getting knowledge and experience is essential for a digital marketing professional, having a solid brand is rather essential too. Your brand is what speaks for you. With your personal brand you can build a strong image and project how you want to be perceived in the marketplace.

You can start by creating content that identifies with Digital marketing; choose to take it on from an angle most comfortable with you. You can create blog posts and social media content on topics that will best resonate with your audience. You will also need social media accounts that represent your brand. These are a few of what employers will look out for before engaging you for work or otherwise.


Caroline Wabara blog where she dishes information relating to digital marketing in Nigeria

  1. Master one or two of the Digital Marketing concepts

You should have a basic understanding of all the digital marketing techniques but for efficiency sake, it wouldn’t be a bad idea to specialize in one or two of them. You can’t be master in all as the old saying goes; Jack of all trades, master of none.

You should know your niche, aspects you’re good at and develop further in that line. Before you can decide on this, you should have tried your hands on the multiple digital marketing disciplines (SEO, Paid Advertising, Email Marketing, Mobile Marketing etc), test your ideas in these disciplines and with time you will know which interests you and which you know best. Go on and sharpen your knowledge based on what aspect of digital marketing you’re most drawn to. I’ll still advise you update yourself with general information on digital marketing from time to time. So you can be able to hold your ground in any of the other disciplines as Employers will only hire you if you can boldly defend your expertise in Digital Marketing.

  1. Be data driven

In whatever you do, the bottom line is to get results. If you understand the metrics of digital marketing well enough, it will not be a problem knowing what steps to take.

With this incredible growth of digital, you cannot rely on gut feelings or guesses. Data is the source of digital marketing truth and interpreting it is important in knowing your audience and customers, what their preference is, what strategy to adopt etc. Good digital marketing professionals in Nigeria, rely on data in order to tailor strategies accordingly.

In addition, taking initiative to quantify the value of investing in marketing and advertising, to brands or companies you’re working for will definitely make you stand out. By analyzing data well and optimizing where needed, you will be able to increase profitability significantly.

  1. Become Certified

Completing a digital marketing course will benefit you regardless of your skills and experience. You will learn to maximize your marketing efforts, get professional training and tutoring and measure results effectively.

Think no further, if you’re up for becoming an effective digital marketing professional make sure get you pursue a certification from a credible agency or institution. With this in check, you’re well on your way to implementing effective digital marketing campaigns. A good qualification helps you to stay ahead of the curve.

The bottom line:

Becoming a digital marketing professional in Nigeria is a little tasking, just as it is world over. To succeed in this industry you need to follow these guidelines and build yourself into a brand that industries and companies will hope to work with over and over again. If you want professional certification in digital marketing, Intense digital offers on both digital marketing and social media for business. Feel free to contact us here.

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