The “GotSwag” campaign was a 360 degree digital campaign. We utilized all our services and managed each stage of the competition.
The success of the GotSwag campaign was tied to a number of processes and strategies employed;
The first step was to develop a Website where contestants could create their profiles and have people vote for them. The website was built from scratch utilizing responsive design principles so that it looked professional on laptops and mobile devices. This stage took about 4 weeks to get completed.
After the website development, there was a testing phase where we ensured that all functions of the website worked well in the manner they ought to. Flaws were corrected and new adjustments were made.
The second step was to run a Social Media Campaign for awareness and brand visibility as this was also one of the competition goals. The social media campaign spanned across various platforms such as: Facebook, Twitter, Instagram and BBM. We employed both organic and paid outreach methods in order to gain tangible relevance and spread word about the competition online. We also engagedSocial Media Influencers to amplify the competition to their large audience at every stage.
As part of the strategy, the celebrities who were the ambassadors of the competition promoted the even via their numerous online platforms. This proved very effective as we could easily connect to our target audience via their popularity and charisma.
Following this was a Digital Marketing Campaign which ran simultaneously with our PR strategy. We utilized pay per click (PPC) ads on the Google display network, BBM and Nairaland.
Finally, we used Email Marketing to capture the interest of our target audience. E-Mails were sent periodically in order to stimulate the participation of people who would ordinarily be lukewarm about contesting.