Fuel scarcity: Why Virtual Businesses will do better

Fuel scarcity: Why Virtual Businesses will do better

The current fuel scarcity situation in Nigeria is no news to anyone. It should come as no surprise to anyone that this current situation is crippling the various businesses around the nation. For a company like MTN Telecommunications, which is one of the biggest telecommunication companies in Nigeria, to issue a statement that they would be forced to shut down if this issue is not resolved, should show that the level of chaos Nigerian businesses are going through during this period is no joke whatsoever.  What does this mean for virtual or media related businesses?

Now when I say virtual businesses, I mean Digital companies who can get most, if not all of their work done, with just 4-5 hours access to stable electricity and Internet access. Companies like this include companies with online presence, whose workers can basically telecommute from their various home locations. For example, here at Intense, if the Country were to go on lockdown for any reason, all the employees here in our digital marketing department can work from home. All we would need is just a charged laptop and internet connection. We would send emails to our clients, manage client social media accounts, design the client websites, ad campaigns, and basically keep the work going just from home. Some of us  might even look at it was a blessing in disguise in terms that we would have a legitimate reason to do our work in our pyjamas, while laying in bed and also eating a tub of ice cream. Now that doesn’t sound half-bad does it?

What I am trying to say in a nutshell is that companies that just need online access to run will do a lot better than other companies. As of today, GTB bank released a press statement saying they would begin to close all their bank branches nationwide at 1pm. It has begun!

Now do not get me wrong, I am not in support of the scarcity issue, I am also suffering due to the fact that almost everything has stopped working. I just decided to voice out the silver lining which as I mentioned is the fact that Companies that are big on Social media and digital processes don’t suffer as severely as others do. I, just like every other Nigerian, pray for this issue to be resolved as soon as possible and hope that with  the end of this current political era also comes the end of this raging scarcity issue.

  • Omoruyi GO
    Posted at 15:36h, 25 May Reply

    Adim this is incredibly well written, keep up the good work

  • Ayo Olujembola
    Posted at 16:01h, 25 May Reply

    Well written article buddy!

  • Kehinde O
    Posted at 16:11h, 25 May Reply

    Very well written; interesting read

  • Ayo Olujembola
    Posted at 16:14h, 25 May Reply

    Fantastic article Adim…..keep
    it up!

  • Vanessa N
    Posted at 16:15h, 25 May Reply

    Very good article. Well done

  • Z
    Posted at 16:18h, 25 May Reply

    Very concise.. looking forward to your next article

  • Al-amin
    Posted at 16:35h, 25 May Reply

    Well written article. Well done !

  • Tolu Okoya
    Posted at 17:36h, 25 May Reply

    Highly enlightening. Would you agree that effective communication may deteriorate as a result of increased amounts of people working from home in situations such as these, thus leading to further inefficiencies?

    • Ifemidayo LayGiri
      Posted at 10:03h, 26 May Reply

      Hello Tolu, I wouldn’t necessarily agree with the notion that inefficiencies increase. For other companies maybe but we are very tightly knit bunch at Intense. You can count on everyone to give 100% even when we are on separate continents.

  • Tami
    Posted at 17:42h, 25 May Reply

    Good work on the article. Looking forward to reading more

  • ri
    Posted at 18:11h, 25 May Reply

    Very well written and interesting. Rest assure i’ll checking up for your next article. Keep it up

  • Kemfon U
    Posted at 19:08h, 25 May Reply

    Well thought through and presented. Nice Work !

  • Imade. O
    Posted at 20:17h, 25 May Reply


  • Tayo
    Posted at 20:28h, 25 May Reply

    Good read

  • Daniella Ekwueme
    Posted at 21:36h, 25 May Reply

    focuses on the crux of the nigerian petrol problem. Well done Adim

  • Richard Michael-Adenuga
    Posted at 22:19h, 25 May Reply

    You mentioned in your article that virtual businesses (like Intense) are naturally better equipt to maintain normal operations. However, are there any indication of quantifiable gains for this company even in the relatively short period of time that we’ve had the fuel scarcity? Surely your clients are also suffering the effects of the fuel scarcity and saying “virtual companies will do better” might be a bit too loose. Maybe you can explore this in another article.

    • Ifemidayo LayGiri
      Posted at 10:07h, 26 May Reply

      Hello Richard, Intense is a digital marketing agency. (Meaning our clients entrust us with all their digital accounts) Whether they as a company are being affected by the fuel scarcity or not, Intense will continue to manage ALL digital accounts without hiccups end social media platforms and digital campaigns do not suffer for a second. The beauty of digital is the ability to schedule. We have neither recorded a loss or any kind of gain from the situation. Business is running as should be and yes we are clearly better equipped to do better in situations like this. I hope this addresses your concerns.

  • Samuel Ogunkoya
    Posted at 03:50h, 26 May Reply

    my second read by Mr Admin, definitely now a fan, share close opinions, I would definitely agree virtual business is the way to go.

  • Anjola Soji-Oyawoye
    Posted at 15:11h, 26 May Reply

    I personally am not a big fan of lengthy articles as my attention span is not the longest. This is exactly the kind of article I like- informative, concise, and one that states clearly where you stand on a certain issue. Waiting for the next one…Well done.

  • Kunbi Olagunju
    Posted at 17:47h, 26 May Reply

    Good work, well done!

  • Lamide
    Posted at 00:44h, 27 May Reply

    Very well written, I enjoyed reading this!

  • Anthony Ofili
    Posted at 06:00h, 27 May Reply

    Very Concise. Quite enlightening too. The Quagmire, that is Fuel Scarcity definitely does not affect everyone to the same degree. Well done. looking forward to your next article Adim

Post A Comment