25 May Fuel scarcity: Why Virtual Businesses will do better
The current fuel scarcity situation in Nigeria is no news to anyone. It should come as no surprise to anyone that this current situation is crippling the various businesses around the nation. For a company like MTN Telecommunications, which is one of the biggest telecommunication companies in Nigeria, to issue a statement that they would be forced to shut down if this issue is not resolved, should show that the level of chaos Nigerian businesses are going through during this period is no joke whatsoever. What does this mean for virtual or media related businesses?
Now when I say virtual businesses, I mean Digital companies who can get most, if not all of their work done, with just 4-5 hours access to stable electricity and Internet access. Companies like this include companies with online presence, whose workers can basically telecommute from their various home locations. For example, here at Intense, if the Country were to go on lockdown for any reason, all the employees here in our digital marketing department can work from home. All we would need is just a charged laptop and internet connection. We would send emails to our clients, manage client social media accounts, design the client websites, ad campaigns, and basically keep the work going just from home. Some of us might even look at it was a blessing in disguise in terms that we would have a legitimate reason to do our work in our pyjamas, while laying in bed and also eating a tub of ice cream. Now that doesn’t sound half-bad does it?
What I am trying to say in a nutshell is that companies that just need online access to run will do a lot better than other companies. As of today, GTB bank released a press statement saying they would begin to close all their bank branches nationwide at 1pm. It has begun!
Now do not get me wrong, I am not in support of the scarcity issue, I am also suffering due to the fact that almost everything has stopped working. I just decided to voice out the silver lining which as I mentioned is the fact that Companies that are big on Social media and digital processes don’t suffer as severely as others do. I, just like every other Nigerian, pray for this issue to be resolved as soon as possible and hope that with the end of this current political era also comes the end of this raging scarcity issue.