How The In My Feelings Challenge Went Viral

How The In My Feelings Challenge Went Viral

The #InMyFeelingsChallenge was a whole virus! Nobody expects something to go viral until it does. Who didn’t catch the In My Feelings virus? That would be no one because it spread exactly like a virus. It’s beginning to look like all Drake needs to do is breathe, and the whole world has gone crazy! He…

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Brand Personality

Brand Personality: How to create it.

In social circles, people with great personalities thrive and so is the same in business. A Brand personality are a set of human traits or characteristics that consumers can relate to. A brand with a fully formed personality can leverage that built up equity in their brand messaging.  They can get people to relate better…

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Target Audience

Target Audience: Knowing Who They are

Every business has the aim of attracting customers. When creating a product or service, there is usually a clear idea of who will be most likely to buy. However, not every business takes this research seriously, and that can result in a complicated marketing strategy. A Target Audience is a clearly defined, specific group of…

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