Target Audience

Target Audience: Knowing Who They are

Every business has the aim of attracting customers. When creating a product or service, there is usually a clear idea of who will be most likely to buy. However, not every business takes this research seriously, and that can result in a complicated marketing strategy. A Target Audience is a clearly defined, specific group of…

Read more

NewsJacking-Using trending news for your brand

Every day there’s some trending news, some funny, others not so much. However, once in a while, something trending can link so directly with your brand that you ought to seize the moment. This is called Newsjacking.  This is the art of injecting your brand into current trends. Recently, The Davido and Chioma “Assurance” trend…

Read more
Making money online

How to make money online in Nigeria- 7 ways to boost your Income

  The Internet has minted several high profile fortunes since it really broke through in the 90’s. From the Google guys, Larry Page and Sergey Brin to Mark Zuckerberg. These mind boggling sums have led millions of people to try to make their own fortunes online. The great thing about the Internet is, you can…

Read more
Social media manager

5 Skills Every Social Media Manager Must Have

With a lot of businesses tapping into the potentials and benefits of social media comes a greater demand for social media managers.  Social media managers are representations of your business online. The general purpose of having one is to guide your organisation’s social media strategy, to boost visibility on social media and for customer engagement.…

Read more

How to become an effective Digital Marketing professional in Nigeria

Without a doubt, the digital revolution is here to stay in Nigeria. The world is becoming digitized, numbers are growing daily. Gone are the days when marketing managers only adopt traditional marketing techniques to promote their products as well as grow their business. Digital marketing in Nigeria has grown from being nonexistent, to adoption and…

Read more

5 Reasons Why Business Owners Should Learn Digital Marketing in Nigeria

The digital era is here to stay, today’s tech-savvy customers are open to shopping, transacting and connecting online for all their needs. If for no reason else, you should learn digital marketing so as to reach these people and increase the value of your business in 2018 and beyond! Digital marketing has applicable tools and…

Read more
Social Media

5 Reasons You Should Invest in Social Media Marketing

As an entrepreneur or business owner, even before social media marketing, I bet you already know the importance of marketing. It is one aspect of your business you’re not to joke with if you want to create awareness and garner sales for you products or services.  It is a very competing market where the best…

Read more

Top 5 Social Media Tools to Increase Sales in Nigeria

Isn’t social media one of the best things to have happened in the past 10 years? Using it has brought a versatile twist in the way we communicate among ourselves and with those far away. These days, you only need a touch of a button and you’re communicating real time with the people across the…

Read more
5 reasons you should be at Social Media Week Lagos -

5 reasons you should be at Social Media Week Lagos 2018

Social Media Week Lagos 2018 is definitely one of the most anticipated and attended events by professionals and individuals in the industry; a conference that hasn’t disappointed attendees since its inception. Industry specific events like this have consistently proved to be a brilliant and a perfect way to gain lots of insight and a better knowledge…

Read more