80/20 rule of social media

Using The 80/20 Rule On Social Media

There is the 80/20 rule to everything that concerns life. If you want to build a more productive life, there’s the 80/20 rule, if you want to save more, there’s the 80/20 rule. Now, if you want to get the most out of this social media thing; there’s the 80/20 rule! The first thing every…

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How A Brand Should Communicate On Social Media In 2018

How A Brand Should Communicate On Social Media In 2018

How brand should communicate on Social Media in 2018 Communication is everything, it is the reason we have a relationship and the key thing that keeps it. It is one thing to communicate as a person and another thing to communicate as a brand. When it’s a brand, there’s so much consciousness that goes into…

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Brand Personality

Brand Personality: How to create it.

In social circles, people with great personalities thrive and so is the same in business. A Brand personality are a set of human traits or characteristics that consumers can relate to. A brand with a fully formed personality can leverage that built up equity in their brand messaging.  They can get people to relate better…

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Target Audience

Target Audience: Knowing Who They are

Every business has the aim of attracting customers. When creating a product or service, there is usually a clear idea of who will be most likely to buy. However, not every business takes this research seriously, and that can result in a complicated marketing strategy. A Target Audience is a clearly defined, specific group of…

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Newsjacking

NewsJacking-Using trending news for your brand

Every day there’s some trending news, some funny, others not so much. However, once in a while, something trending can link so directly with your brand that you ought to seize the moment. This is called Newsjacking.  This is the art of injecting your brand into current trends. Recently, The Davido and Chioma “Assurance” trend…

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Social media manager

5 Skills Every Social Media Manager Must Have

With a lot of businesses tapping into the potentials and benefits of social media comes a greater demand for social media managers.  Social media managers are representations of your business online. The general purpose of having one is to guide your organisation’s social media strategy, to boost visibility on social media and for customer engagement.…

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