How to become an effective Digital Marketing professional in Nigeria

Without a doubt, the digital revolution is here to stay in Nigeria. The world is becoming digitized, numbers are growing daily. Gone are the days when marketing managers only adopt traditional marketing techniques to promote their products as well as grow their business. Digital marketing in Nigeria has grown from being nonexistent, to adoption and…

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5 Reasons Why Business Owners Should Learn Digital Marketing in Nigeria

The digital era is here to stay, today’s tech-savvy customers are open to shopping, transacting and connecting online for all their needs. If for no reason else, you should learn digital marketing so as to reach these people and increase the value of your business in 2018 and beyond! Digital marketing has applicable tools and…

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The Easiest and Fastest Way To Get Traffic To Your Blog

Lol! I just laughed out really loud while re-reading the title of this post. You may ask me why? The answer is there is no “easiest and fastest” way to get traffic to any website or blog. Lol! Perhaps the more appropriate title should read “How to get traffic to your blog”. Getting traffic to…

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Do You Know The Difference Between A Website and A Blog?

I have gotten some mails this past week on the subject matter of blogs and websites. Some of my readers and clients want to know the differences that exist between this two terms. As a matter of fact, there are very few differences looking at the technical perspective; but in terms of functionality  the differences are…

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Using Heading Tags for SEO

The Proper Use Of Heading Tags To Improve Your SEO

Heading tags are HTML elements which are used to separate the heading of a webpage from the remaining content. The heading tags span from h1 to h6. The most vital being the h1 tag and the least important, h6. For a good SEO rating, the header tag elements from h1 to h6 must follow a hierarchical…

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5 On-page SEO Things You Can Do On Your Own

There are many people out there who own websites and blogs they would love to see rank well on Google and other search engines. Many of this people may not have the funding to hire big Search Engine Optimization firms to help achieve their goals. Good SEO is a balance of both On-page and Off-page…

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Why Every Company In Nigeria Needs A Blog On Their Website

If you are above 13 years of age, I believe you know there’s a difference between a weblog – the long form of blog – and a website proper. I would not go into the details of highlighting the differences and similarities between the two. That has been reserved for a later blog post.  I recall speaking…

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SEO in Nigeria

Avengers: Age of SEO in Nigeria

Like every investment we make, we do it so that we get returns – so when you pay your SEO consultant/company don’t you expect that you get some kind of return for your money in the long run? Be it an improvement in traffic, higher rankings for your money keywords or basic on-page optimization; you…

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SEO, SEO expert

Why your SEO expert knows more than you do

A lot of clients usually go the do it yourself route when it comes to SEO… In some cases these clients are lucky enough to have found some bogus “SEO Plan” being sold on some website somewhere that would tell you what you need to do so you can achieve high rankings by yourself. In…

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Keyword Research

How to properly conduct a keyword research that wins; The Practical Nigerian Way

Keyword research is a practice used by search engine optimization professionals to find the actual phrases people enter into search engines like google when looking for something online. Now, we have established that you are not a search engine optimization professional but you might be considering taking the cheap route and not hire one. Good for you, the best…

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