Brand Personality

Brand Personality: How to create it.

In social circles, people with great personalities thrive and so is the same in business. A Brand personality are a set of human traits or characteristics that consumers can relate to. A brand with a fully formed personality can leverage that built up equity in their brand messaging.  They can get people to relate better…

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Newsjacking

NewsJacking-Using trending news for your brand

Every day there’s some trending news, some funny, others not so much. However, once in a while, something trending can link so directly with your brand that you ought to seize the moment. This is called Newsjacking.  This is the art of injecting your brand into current trends. Recently, The Davido and Chioma “Assurance” trend…

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Do You Know The Difference Between A Website and A Blog?

I have gotten some mails this past week on the subject matter of blogs and websites. Some of my readers and clients want to know the differences that exist between this two terms. As a matter of fact, there are very few differences looking at the technical perspective; but in terms of functionality  the differences are…

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Using Heading Tags for SEO

The Proper Use Of Heading Tags To Improve Your SEO

Heading tags are HTML elements which are used to separate the heading of a webpage from the remaining content. The heading tags span from h1 to h6. The most vital being the h1 tag and the least important, h6. For a good SEO rating, the header tag elements from h1 to h6 must follow a hierarchical…

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5 On-page SEO Things You Can Do On Your Own

There are many people out there who own websites and blogs they would love to see rank well on Google and other search engines. Many of this people may not have the funding to hire big Search Engine Optimization firms to help achieve their goals. Good SEO is a balance of both On-page and Off-page…

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SEO in Nigeria

Avengers: Age of SEO in Nigeria

Like every investment we make, we do it so that we get returns – so when you pay your SEO consultant/company don’t you expect that you get some kind of return for your money in the long run? Be it an improvement in traffic, higher rankings for your money keywords or basic on-page optimization; you…

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