Chi Happy Hour Campaign

The Goals

CHI Limited, one of the most admired Companies in the Food and Beverage industry in Nigeria wanted to create brand awareness and loyalty for one of their Fruit juices; Happy Hour. They wanted to penetrate the soft drink market by offering healthier alternatives to carbonated soft drinks.

The Strategy

Intense grew their Facebook fan base to over 100,000 likes in 3 months. We ran exciting competitions and games, sponsored strategic posts about the benefits of Happy Hour and also recognized active fans on the page.

The Results

+ 100,000 

Likes On Facebook

+ 5000 

Shares

+ 2,000,000 

Reach On Facebook

We got fans to make videos drinking and singing about Happy Hour. The videos were shared and liked by their friends with over 5,000 shares.

Services Used