Young Adult Professionals and Entrepreneurs (YAP&E) is a company committed to providing a platform for young professional adults & entrepreneurs to connect, share ideas and expand their network through networking, exhibitions, workshops and seminars, these events help improve the quality of their career/business and social life.
Solution for Young Adult Professionals and Entrepreneurs
We created a content strategy which comprehensively included types of content to share i.e. videos, compelling images etc. This includes the promotion/sharing of educational, inspirational/motivation content which followers engage with on a daily basis.
Collaboration and partnership
Initiated collaboration with individuals and brands across different industries for networking and workshop events.
Lead generation and also event promotion
Informative blog posts were written on the blog to educate and share experiences with its readers.
Email marketing was also employed to stay top of mind in our followers and for event promotion.
Having worked with YAP&E from June 2014, our combined efforts helped YAP&E reach over 13, 214 young adults in Nigeria monthly and these led to –
- Increased reach/brand awareness
- Social media following – we grew the social media following to over 6,000 on Facebook, and over 2,500 on Instagram and over 1,300 on Twitter.
- Gaining between 15 – 60 attendees at the monthly events