the bag shop

The Bag Shop

The Bag Shop is a fashion store based in Lagos which retails leather handbags and other fashion accessories. It offers 90 days warranty on handbags and nationwide delivery on items.

the bag shop

 

Challenges

Prior to contacting Intense, Bag Shop’s challenges were as follows and they wanted us

  • To build a strong presence on digital media
  • To increase sales of products

Solution

We created a digital strategy which comprehensively included types of content to share i.e. videos, blog posts, influencer reviews, Google ads, social media ads  etc.

Influencer reviews 

We partnered with top female fashion influencer – Ella Mo Adenugba to show how stylish the bags are and how they can be styled and also for Easter holiday discount

the bag shop influencer marketing

 

the bag shop influencer marketing (2)

 

Creative designs

the bag shop creative design

 

Bundles Promo

Buy a bag and get a watch for free. Free gift served as an incentive for more purchase

the bag shop bundle promo

 

Lead generation

Placed Lead ads where we received contact details of people interested in purchasing bags and other fashion accessories, received about 15 leads daily.

the bag shop lead generation

 

Website clicks

Directed traffic from Facebook to discount pages on the Bag Shop’s website.

the bag shop lead generation (2)

 

Blog posts

To give ideas and inspire style amongst readers

the bag shop blog post

 

Google Ads

Display Ads to internet users who are most likely to visit the bag shop’s website and top sites advertised on Madivas.com, Gistreel, Bellanaija, Lifestyle.ng, Linda Ikeji.

the bag shop google ads

 

the bag shop google ads (2)

 

Press Release

We placed articles on high traffic websites visited by ladies within the target audience.

the bag shop press release

 

Email Marketing

Deployed email marketing to over 24,000 contacts and recorded  17% total opens

the bag shop email marketing

 

the bag shop email marketing (2)

 

Search Engine OptimizatonThe Bag Shop now showing up on Google page 1 for the keyword “Leather bags” and The Bag Shop now showing up on Google page 1 for the keyword “Latest handbags”

 

 

the bag shop seo campaign

 

the bag shop seo campaign (2)

 

Results

  • With SEO, we helped The Bag Shop rank on Google’s first page for keywords – leather bags, latest handbags after 2 months
  • The Easter discount initiative increased units of bags and accessories sold. — units of bags were sold.

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