ChallengesPrior to contacting Intense, Bag Shop’s challenges were as follows and they wanted us
- To build a strong presence on digital media
- To increase sales of products
SolutionWe created a digital strategy which comprehensively included types of content to share i.e. videos, blog posts, influencer reviews, Google ads, social media ads etc. Influencer reviews We partnered with top female fashion influencer – Ella Mo Adenugba to show how stylish the bags are and how they can be styled and also for Easter holiday discount Creative designs Bundles Promo Buy a bag and get a watch for free. Free gift served as an incentive for more purchase Lead generation Placed Lead ads where we received contact details of people interested in purchasing bags and other fashion accessories, received about 15 leads daily. Website clicks Directed traffic from Facebook to discount pages on the Bag Shop’s website. Blog posts To give ideas and inspire style amongst readers Google Ads Display Ads to internet users who are most likely to visit the bag shop’s website and top sites advertised on Madivas.com, Gistreel, Bellanaija, Lifestyle.ng, Linda Ikeji. Press Release We placed articles on high traffic websites visited by ladies within the target audience. Email Marketing Deployed email marketing to over 24,000 contacts and recorded 17% total opens Search Engine Optimizaton – The Bag Shop now showing up on Google page 1 for the keyword “Leather bags” and The Bag Shop now showing up on Google page 1 for the keyword “Latest handbags” Results
- With SEO, we helped The Bag Shop rank on Google’s first page for keywords – leather bags, latest handbags after 2 months
- The Easter discount initiative increased units of bags and accessories sold. — units of bags were sold.
Solution for Young Adult Professionals and EntrepreneursContent Strategy We created a content strategy which comprehensively included types of content to share i.e. videos, compelling images etc. This includes the promotion/sharing of educational, inspirational/motivation content which followers engage with on a daily basis.
Collaboration and partnershipInitiated collaboration with individuals and brands across different industries for networking and workshop events.
Lead generation and also event promotion
Blog storiesInformative blog posts were written on the blog to educate and share experiences with its readers.
Email marketingEmail marketing was also employed to stay top of mind in our followers and for event promotion.
ResultsHaving worked with YAP&E from June 2014, our combined efforts helped YAP&E reach over 13, 214 young adults in Nigeria monthly and these led to –
- Increased reach/brand awareness
- Social media following – we grew the social media following to over 6,000 on Facebook, and over 2,500 on Instagram and over 1,300 on Twitter.
- Gaining between 15 – 60 attendees at the monthly events
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