the bag shop

The Bag Shop

The Bag Shop is a fashion store based in Lagos which retails leather handbags and other fashion accessories. It offers 90 days warranty on handbags and nationwide delivery on items. the bag shop  


Prior to contacting Intense, Bag Shop’s challenges were as follows and they wanted us
  • To build a strong presence on digital media
  • To increase sales of products


We created a digital strategy which comprehensively included types of content to share i.e. videos, blog posts, influencer reviews, Google ads, social media ads  etc. Influencer reviews  We partnered with top female fashion influencer – Ella Mo Adenugba to show how stylish the bags are and how they can be styled and also for Easter holiday discount the bag shop influencer marketing   the bag shop influencer marketing (2)   Creative designs the bag shop creative design   Bundles Promo Buy a bag and get a watch for free. Free gift served as an incentive for more purchase the bag shop bundle promo   Lead generation Placed Lead ads where we received contact details of people interested in purchasing bags and other fashion accessories, received about 15 leads daily. the bag shop lead generation   Website clicks Directed traffic from Facebook to discount pages on the Bag Shop’s website. the bag shop lead generation (2)   Blog posts To give ideas and inspire style amongst readers the bag shop blog post   Google Ads Display Ads to internet users who are most likely to visit the bag shop’s website and top sites advertised on, Gistreel, Bellanaija,, Linda Ikeji. the bag shop google ads   the bag shop google ads (2)   Press Release We placed articles on high traffic websites visited by ladies within the target audience. the bag shop press release   Email Marketing Deployed email marketing to over 24,000 contacts and recorded  17% total opens the bag shop email marketing   the bag shop email marketing (2)   Search Engine OptimizatonThe Bag Shop now showing up on Google page 1 for the keyword “Leather bags” and The Bag Shop now showing up on Google page 1 for the keyword “Latest handbags”     the bag shop seo campaign   the bag shop seo campaign (2)   Results
  • With SEO, we helped The Bag Shop rank on Google’s first page for keywords – leather bags, latest handbags after 2 months
  • The Easter discount initiative increased units of bags and accessories sold. — units of bags were sold.
 Young Adult Professionals and Entrepreneurs (YAP&E) is a company committed to providing a platform for young professional adults & entrepreneurs to connect, share ideas and expand their network through networking, exhibitions, workshops and seminars, these events help improve the quality of their career/business and social life. Young Adult Professionals and Entrepreneurs (YAP&E)  

Solution for Young Adult Professionals and Entrepreneurs

Content Strategy We created a content strategy which comprehensively included types of content to share i.e. videos, compelling images etc. This includes the promotion/sharing of educational, inspirational/motivation content which followers engage with on a daily basis. YAP&E content strategy  

Collaboration and partnership

Initiated collaboration with individuals and brands across different industries for networking and workshop events. YAP&E partnership strategy  

Lead generation and also event promotion

YAP&E lead generation   YAP&E lead generation and event promotion  

Blog stories

Informative blog posts were written on the blog to educate and share experiences with its readers. YAP&E blog stories  

Email marketing

Email marketing was also employed to stay top of mind in our followers and for event promotion.   YAP&E email marketing  


Having worked with YAP&E from June 2014, our combined efforts helped YAP&E reach over 13, 214 young adults in Nigeria monthly and these led to –  
  • Increased reach/brand awareness
  • Social media following – we grew the social media following to over 6,000 on Facebook, and over 2,500 on Instagram and over 1,300 on Twitter.
  • Gaining between 15 – 60 attendees at the monthly events

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