The Bag Shop is a fashion store based in Lagos which retails leather handbags and other fashion accessories. It offers 90 days warranty on handbags and nationwide delivery on items.
Prior to contacting Intense, Bag Shop’s challenges were as follows and they wanted us
- To build a strong presence on digital media
- To increase sales of products
We created a digital strategy which comprehensively included types of content to share i.e. videos, blog posts, influencer reviews, Google ads, social media ads etc.
We partnered with top female fashion influencer – Ella Mo Adenugba to show how stylish the bags are and how they can be styled and also for Easter holiday discount
Buy a bag and get a watch for free. Free gift served as an incentive for more purchase
Placed Lead ads where we received contact details of people interested in purchasing bags and other fashion accessories, received about 15 leads daily.
Directed traffic from Facebook to discount pages on the Bag Shop’s website.
To give ideas and inspire style amongst readers
Display Ads to internet users who are most likely to visit the bag shop’s website and top sites advertised on Madivas.com, Gistreel, Bellanaija, Lifestyle.ng, Linda Ikeji.
We placed articles on high traffic websites visited by ladies within the target audience.
Deployed email marketing to over 24,000 contacts and recorded 17% total opens
Search Engine Optimizaton – The Bag Shop now showing up on Google page 1 for the keyword “Leather bags” and The Bag Shop now showing up on Google page 1 for the keyword “Latest handbags”
- With SEO, we helped The Bag Shop rank on Google’s first page for keywords – leather bags, latest handbags after 2 months
- The Easter discount initiative increased units of bags and accessories sold. — units of bags were sold.