Brand Personality

Brand Personality: How to create it.

In social circles, people with great personalities thrive and so is the same in business. A Brand personality are a set of human traits or characteristics that consumers can relate to. A brand with a fully formed personality can leverage that built up equity in their brand messaging.  They can get people to relate better…

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Target Audience

Target Audience: Knowing Who They are

Every business has the aim of attracting customers. When creating a product or service, there is usually a clear idea of who will be most likely to buy. However, not every business takes this research seriously, and that can result in a complicated marketing strategy. A Target Audience is a clearly defined, specific group of…

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Newsjacking

NewsJacking-Using trending news for your brand

Every day there’s some trending news, some funny, others not so much. However, once in a while, something trending can link so directly with your brand that you ought to seize the moment. This is called Newsjacking.  This is the art of injecting your brand into current trends. Recently, The Davido and Chioma “Assurance” trend…

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Mobile app

How to build your own mobile app

Apps, apps, apps…it’s the rave of the moment. Everywhere we look, we see apps sold for mind boggling amounts, Whatsapp sold to Facebook for $19 Billion, Instagram for $1 Billion…Figures like these have made the business of app making a wild west of budding entrepreneurs trying to make their mark in the app stores. So…

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Email Marketing

5 Email Marketing tips

In business, it’s always a great idea to keep learning. How do you do this? Well, sometimes the best way is to learn from what other businesses have done. Not only does this give you a blueprint, it also leaves room for continuous innovation and improvement. Email marketing is a staple right now, and even…

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