30 Sep 5 On-page SEO Things You Can Do On Your Own
There are many people out there who own websites and blogs they would love to see rank well on Google and other search engines. Many of this people may not have the funding to hire big Search Engine Optimization firms to help achieve their goals. Good SEO is a balance of both On-page and Off-page factors but this post deals with how you can improve your On-page SEO all by yourself.
Just in case you are coming across the word SEO for the very first time, SEO stands for Search Engine Optimization which is the implementation of certain techniques that help you appear at high positions on search engine result pages (SERPs). The higher you rank, the more traffic you are likely to receive.
1. Page Titles
Each page on your site should have a unique title as this is one of the most important On-page SEO factor. If you are coding yourself, the title tag <title></title> should bear different content for all your pages. The title should also contain the keywords you want your site to rank for.
For example, if you decide to write a post on your blog about digital marketing companies in Nigeria, you can make your titles something like; “Best Digital Marketing Companies”, “Most Reliable Digital Marketing Companies in Nigeria” or even “Companies Offering Quality Digital Marketing Services”, etc.
Writing your titles this way gives your posts a better chance of appearing in search engine results because it contains your keywords.
2. Meta Descriptions
Meta descriptions describe what each page is about. Think of it as a very brief summary of the contents of a page. The ideal length of a meta description should be between 150 – 160 characters. The description is very important as this is what shows on the search results when your site is displayed.
A good example of a meta description for a post about digital marketing companies in Nigeria would look like this; “Digital Marketing has grown in leaps and bounds in Nigeria. This post lists the best companies that provide quality services at very realistic prices”
This is a pretty good description as it falls within the ideal length and also contains keywords related to your business and website.
3. URL Structure
Using search engine friendly URLs for your web pages brings about better crawling for your website.
It is always advisable to use “pretty” or static URLs that look like this;
Instead of dynamic URLs like this one;
If you use a content management system like wordpress, you can change the URL structure in the settings. Go to settings >> permalinks >> post name
Using static URls is more user friendly and contains your keywords. So, it’s good practice to make your URLs both search engine and user friendly.
Also, Google recommends that hyphens and not underscores be used in URLs i.e use http://intense.ng/social-media-presence-contact-form/ and not http://intense.ng/social_media_presence_contact_form/. This is because words connected using underscores are treated as one word. In this case, it would read something like socialmediapresencecontactform
4. Body Tags (H1, H2, H3, H4, H5, etc.)
Use body tags to break the content on your page into smaller parts to make it easier for people to read. H1 tags are used for the title of the main page. The remaining lower tags H2,H3, etc can be used for subsequent headings.
The tags cannot break their ranks, meaning; an H4 tag is not supposed to appear before a H2 tag. These tags are used by search engine crawlers to identify important content.
5. Image Optimization
The use of images in your post is a good way to make your posts more attractive and appealing. Use Alt tags and titles that have your keywords in them to help improve your On-page SEO.
These are the basic things about On-page SEO every blogger or website owner should know. Many more resources abound online on the subject matter of Search Engine Optimization if you seek further knowledge. You can also contact us if you have comments or questions for us.