3 Reasons Why You Should Get Social Media Training

3 Reasons Why You Should Get Social Media Training

The capability to use social media to regularly engage people, build an audience and express your personality is becoming an essential skill for everyone. It can help you find a job because it shows businesses and organizations a window into your personality, interests and how savvy you are with new social technologies.

If you would like to enhance your company or business’ social media skills or even build a career in social media, you will benefit from social media training. The demand for people with “social media marketing” skills has risen by 47% in the past year and is projected to continue growing at a fast rate as more businesses are moving their marketing budgets from paid advertising into content marketing and social media engagement.

93% of users have indicated that social media influences their decisions and also breaks the communication barriers. Where social media really becomes valuable in a business context is when you can use these social networks to raise brand awareness and also get new customers, leads and sales for a business.

This is where the Intense ‘Social Media for Business Course’ comes in. The two-day master class is designed, to equip you with knowledge and tools you need to use social media to drive your business and personal skills. Click the button below to learn more.

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Now Let’s Discuss Why You Need Social Media Training:

  • Social Media Is Here To Stay

If you think social media is a craze that is going to fizzle away, you are greatly mistaken. Since the growth of social media, billions of people have adopted the use of social media in their day-to-day activities, with millions of people also joining in every day (research shows that, one in four people use social media). Any brand that believes in achieving goals and maximizing profit should know that training their staff in effective social media courses prepares them not for the future anymore but for the present. Social media changes every day;one day you think you are a pro and the next day, there might be so many changes that you can barely keep up. When you train your team, you give them the knowledge they need to push the brand out there, social media etiquette, how to interact with customers professionally, as well as equip them with skills they can use after they leave the company.

  • Your Customers Are On Social Media

Training your social media team is the same thing as training your marketing team. Unlike conventional one-way marketing, the charm of social media is Engagement and the sense of care and acceptance the customers feel when they are engaged in a conversation. When a social media team is not properly trained, they will not understand the effective need of communication with customers and this can affect the brand image. Social media is like a two-sided sword. A customer might be happy with a client this minute and the next, ready to go on a rant when the company manhandles its business, especially on social media.

  • Training Reduces The Risk Of Brand Crisis

A recent study shows that in a minute, the social platform Facebook gets about a million content shares. Now think about that for a second. If your untrained social media team makes a branding mistake (it may be an update or picture that offends consumers or something as an innocent well-intended comment), it only takes a minute for that wrong image or post to reach over a million users. Think about the damage that can do to a brand. While no one, even your company is perfect, social media is a brutal place. Making mistakes in brand management will see thousands of users troll your brand with memes that mock your firm. This can cause unrecoverable brand damage. When the team has effective social media skills, research shows that the risk of brand crisis goes down by almost 80%.

Training your team elevates them from the ranks of social media followers to social media leaders, this will therefore help your company set their tone of voice online and make you Thought Leaders in your respective industry.

Why don’t you allow us guide you through, help you reach your potentials and achieve your goals

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  • Solva
    Posted at 18:58h, 29 January Reply

    Did you mean “Social media is here to STAY” and not “Say”?

    Great article all the same.

    • Ifemidayo LayGiri
      Posted at 10:02h, 01 February Reply

      We meant to say “Social media is here to stay”. This has been corrected. Thanks for your kind observation.

  • Adeyemi
    Posted at 07:52h, 01 July Reply


    in your ‘social media for business course’ will i learn how to run facebook advertisement campaign effectively ?


    • Leye Makanjuola
      Posted at 10:15h, 01 July Reply

      Hello Adeyemi,

      Yes you will learn effective advertising on Facebook, Instagram, Twitter and LinkedIn.

    Posted at 15:31h, 02 September Reply


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