Brand Personality

Brand Personality: How to create it.

In social circles, people with great personalities thrive and so is the same in business. A Brand personality are a set of human traits or characteristics that consumers can relate to. A brand with a fully formed personality can leverage that built up equity in their brand messaging.  They can get people to relate better…

Read more
Target Audience

Target Audience: Knowing Who They are

Every business has the aim of attracting customers. When creating a product or service, there is usually a clear idea of who will be most likely to buy. However, not every business takes this research seriously, and that can result in a complicated marketing strategy. A Target Audience is a clearly defined, specific group of…

Read more
Newsjacking

NewsJacking-Using trending news for your brand

Every day there’s some trending news, some funny, others not so much. However, once in a while, something trending can link so directly with your brand that you ought to seize the moment. This is called Newsjacking.  This is the art of injecting your brand into current trends. Recently, The Davido and Chioma “Assurance” trend…

Read more