Target Audience

Target Audience: Knowing Who They are

Every business has the aim of attracting customers. When creating a product or service, there is usually a clear idea of who will be most likely to buy. However, not every business takes this research seriously, and that can result in a complicated marketing strategy. A Target Audience is a clearly defined, specific group of…

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Newsjacking

NewsJacking-Using trending news for your brand

Every day there’s some trending news, some funny, others not so much. However, once in a while, something trending can link so directly with your brand that you ought to seize the moment. This is called Newsjacking.  This is the art of injecting your brand into current trends. Recently, The Davido and Chioma “Assurance” trend…

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Intense Social Engineering

Learn How to Grow a Successful Startup at Intense Social Engineering

Are you a Tech Startup Founder? If your answer is yes, you probably know that being a tech startup founder can be very difficult especially in an emerging market like Nigeria. It comes with lots of challenges that can threaten the existence of your business. These challenges could include customer acquisition, fund raising, book keeping,…

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