SEO, SEO expert

Why your SEO expert knows more than you do

A lot of clients usually go the do it yourself route when it comes to SEO… In some cases these clients are lucky enough to have found some bogus “SEO Plan” being sold on some website somewhere that would tell you what you need to do so you can achieve high rankings by yourself. In…

Read more
Keyword Research

How to properly conduct a keyword research that wins; The Practical Nigerian Way

Keyword research is a practice used by search engine optimization professionals to find the actual phrases people enter into search engines like google when looking for something online. Now, we have established that you are not a search engine optimization professional but you might be considering taking the cheap route and not hire one. Good for you, the best…

Read more
Anchor texts

About Anchor Texts, What are those and how do they work?

So if you are familiar with the term “Link Building” with regards to Search Engine Optimization then you should know exactly what Anchor Texts are… In case you don’t however, link building describes actions aimed at increasing the number and quality of inbound links to a webpage. And Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor…

Read more
On Page Optimization

On Page Optimization, How to go about it and best practices

First off, on page optimization is not rocket science. Do not be deceived by how technical the phrase might sound, it is something you can learn to do perfectly with a little effort. As long as you can keep the most important goals and purpose of an optimization campaign in mind then you are already…

Read more
Social Media Marketing, Social Media Agency, Social Media Marketing In Nigeria

Creating an account on every social network is not Social Media Marketing

While we are at it I might as well add – “Neither is it a Digital marketing strategy”. A lot of business owners believe being accessible on Facebook, Twitter, Google Plus, Instagram, Pinterest, Snap Chat… everywhere basically means that their social media campaign is doing wonderfully well. “We are doing it right men……we even recently…

Read more